Viscom has been the visual communication industries’ leading trade fair in Europe for 30 years now.
It unites technologies and materials with applications and solutions in LFP, sign making, object design, digital marketing, POS display and POS packaging. Manufacturers, retailers and service providers meet sign makers, printing service providers, agencies, industrial and retail marketing experts, exhibition stand construction firms, store outfitters and interior designers.
Special creative shows, innovative and established sector awards and top speakers ideally complement the inspirations, trends and best practices, offering access to an exclusive network of decision makers.
New mobility. New vehicles. New Templates
Electro mobility is on the up. As recently reported on German news site “ZEIT ONLINE”, Germany’s government is aiming to put one million electric cars on the country’s roads by 2020. There are people who doubt that this number can be achieved, but one thing is certain: the future is electric. And that means lots of new cars and vehicle types.
creativ collection® has recognised the sign of the times. Electric vehicles will play an increasingly important role and the demand for design templates for these cars will therefore also increase.
So visit our viscom exhibitor in hall 13, booth E09, to see designs for the Tesla Model 3, the Hyundai Ioniq, the e.GO Life and Olli, the self-driving electric mini bus by Local Motors, which is currently in the test phase in Berlin.
As well as this year’s new releases, the new creativ collection® “CAR-SPECIAL® V.24” handbook also includes vehicle templates for the new generation of e-cars. There have been further improvements to the service offer of decals for vehicle signage.
The online design and presentation tool CAR-SIGNER®, for example, is now being offered with integrated 3D presentation.
New business opportunities – digital printing in interior design
People are driven by the wish to express their individuality. We want to be able to clearly define how we come across to others. This quest for self-expression has been triggered by rising affluence. These days, consumers wish to create their own brand identity and present themselves as a personality who is acknowledged by others and remembered.
But while consumers are doing their best to create this feeling of uniqueness, brands are looking for opportunities to build up customer loyalty. Interior designers are fulfilling the consumers’ wish for more individuality by giving them the chance to design their own products. Digital printing perfectly meets this demand for customised services with its solutions as it offers a platform for individualisation – complete with fast delivery times.
Enabling production is one thing, but also making a profit at the same time is something completely different. To ensure the interior design industry can successfully tap into the world of digital printing, companies need to be prepared to extend their offer using the right equipment and the right consultation. Service providers can profit from this development more than anyone else. The ability to offer an individual product decides between victory or defeat, but you are only revolutionary if you’re in a position to do it on an even wider scale than ever before. We are all aware of the power of print – and know that various forms of print prove useful in the most diverse of sectors. But the opportunities are virtually endless and everyone should check to what extent print solutions can be used to open up new potential.
Visit Canon at viscom (hall 13, booth G20) to find out more about business opportunities with digital printing. Our “Think Guides” studies will provide you with insights into trends. Discuss with our experts how to implement the different uses and experience them live based on comprehensive end-to-end applications. Can’t make it to viscom 2017? Contact us on 0800 623 725 37.
Sales promoters at the POS
Pernod Ricard Deutschland supports year-end business with various wintertime promotions. POS sales are promoted with limited special editions, innovative designs and special free gifts with purchases. The Jameson & Ginger Ale promotion is one of the highlights and the packaging material is manufactured on a plastic-free basis. Pernod Ricard Deutschland is particularly proud of the production of its winter promotion displays because, for the first time ever, they are made entirely of FSC-certified corrugated cardboard. The company is aiming to switch over all product packaging to re-usable materials by 2020.
At viscom in Düsseldorf you can see in person how sustainability and other issues are being incorporated in displays and what other brands are focusing on. This year’s display Superstar at stands E15, E17 and H16 in Hall 14 showcases over 100 award-worthy displays. The gold, silver and bronze Superstar awards will be presented to winners in 17 categories, plus the platinum Superstar award, at the “Night of Stars” on 19 October 2017. On viscom Friday, the display Superstar special exhibition area will feature this year’s award winners.
Smooth or structured, that is the question!
PVC hard foam sheets are extremely popular among advertising technicians. They are wonderful for printing on and easy to cut and process. And they can be used in a variety of different ways, ranging from a simple sign to a complex shop design.
viscom-News talked to Maureen Qazi, Sales Manager at manufacturer Ex-cel Plastics Limited, about innovations and the current uses of this perennial favourite in visual communication.
The offer of hard foam sheets ranges from smooth to structured. Which surfaces and structures are currently proving popular?
“It’s mainly the foam sheets with smooth surfaces at the moment. They are ideal for printing on and the print image on them is incredibly clear, which makes them very popular.”
Large-format printing and advertising technology applications are becoming increasingly important in interior design. What significance does your material have here and where is it mostly used?
“Here it’s the structured surfaces that are mostly being used. Our new product, the PVC foam sheet with wood-look embossing, can be put to use in many interesting ways – for building bars, for example.”
What’s next? Can you tell us a bit about future trends?
“Both smooth and structured surfaces will be used in the future. Thanks to the materials, there are no limits to your creativity and, in my opinion, it’s the imaginative and innovative way people are using them that is setting the trends here.”
Tailor-made solutions for individual packaging
The topic of “mass customisation” has been on everyone’s lips for quite a while now. Individualised mass production of the most diverse products has developed rapidly in the last few years and, thanks to the potential uses in many different sectors, it’s meanwhile hard to imagine life without it. As well as the large segment of individualised print products for classic advertising, the mass customisation approach is now also making waves in the packaging sector.
During the last 15 years, rissc solutions GmbH services for integrated publishing processes, which specifically address the most diverse of requirements and problems of mass customisation. Among many suppliers, the specially developed “printformer Suite” has therefore already established itself across all sectors as the standard software solution. Simply personalising all kinds of packaging and enabling individual print runs are now no longer dreams of the future.
Colordruck Baiersbronn, for example, is successfully incorporating the developed technology into its own work processes and, under the name
“dynaments” , has recently set up a very innovative e-business portal for individual packaging solutions.
At viscom you will find out the latest on the “printformer Suite” and the dynamic 3D technology at the booth of rissc solutions GmbH in hall 14 at booth B15 , just after the entrance area opposite the new viscom fairy tale world, “The Emperor’s New Advertising Technology”.
colordruck Baiersbronn W. Mack GmbH & Co. KG will also be attending the event as part of the joint booth of the “Brand Communication School” in hall 14, booth E23.
And interesting insights into the subject of packaging will also be presented to visitors at the “Packaging Networking Lunch” on Thursday 19 October and at “speakers’ corner” in hall 14, booth A52, also on 19 October. The exclusive packaging lunch is taking place in hall 14, E23 and is aimed at packaging experts, designers and the industry. Register quickly here: packaging.vip@viscom-messe.com. A few places are still available.
PRINT ON A DRESS FOR A GREAT EFFECT
- March 2016 Caroline Zöller 0
PAOM – Print All Over Me is a platform that turns fashion and interior designers’ creative ideas and textile designs into products. And PAOM is not only a production but also a sales platform.
Every three months, the PAOM team publishes blanks of several products to be subsequently printed with the designs produced by the creative specialists. The procedure is quite simple: They just “drag and drop” the design file onto the respective blank. If he or she desires, the designer can market the finished product directly via the platform, in which case they will get to keep a minimum of 20 % of the proceeds from the sale.
PAOM produces the desired item with its personalised look according to the Slow Fashion principle. Each piece is an individual product, produced to high quality standards and according to the principles of sustainable and fair production. Printing and processing is done in Shanghai, Taiwan and Georgia, USA. Depending on the design and complexity of the piece, production times vary between 2 and 6 weeks.
The offer combining production, logistics and marketing provides designers with a simple production and sales solution. What’s exciting about it is the fact that not only fashion designs are offered on the platform. As well as shirts, coats etc. home textiles like throws and covers, curtains and bean bags are also on offer. That way, PAOM expands its customer base from an exclusive fashion outlet to interior design
printing textile
TURNING DRESSES INTO VIDEO SCREENS. EXHIBITION ON THE FUTURE OF THE FASHION AND TEXTILE INDUSTRY
Clothes that react to their environment, fabrics with delicate laser-engraved patterns and a finished garment from a 3D printer. The Museum of Fine Arts in Boston is currently presenting textile innovations which could potentially change the future of fashion. #techstyle is the name of the exhibition which is on show until July 6, 2016. It shows how technology is altering not only the design and manufacture of fabrics and fashion, but also the way in which people interact with their clothing.
Because clothing today can act as a video monitor, revealing the emotional state of its wearers, medically monitoring them or giving them a hug when they need it.