New expectations of transparency and authenticity in business means things like organizational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others.
Being open, authentic and transparent about the organization is the new norm From global giant to startup, every company website has an About Us page. Revisiting this vital ‘About Us’ content can be a starting point in ensuring core company information and values remain relevant or the reevaluation of how they may have shifted due to changing market conditions since they were first written.
Why is vision important?
According to Forbes, “Employees who find their company’s vision to be meaningful have average engagement scores of 68%, while the average for those who don’t is down around 18% – a sizeable difference!
“By creating a vision statement, you are boosting the long-term success of the organization through better strategic planning. You define the values and the guiding objectives for the business, making it easier to plan future actions. But you are also improving the bottom line because you align the business’ processes with the vision and you inspire your employees and stakeholders to subscribe to your vision… get to the heart of what it is your business does”.
How a Biz Press Office can clarify vision inside and out The “glass box” nature of a Biz Press Office offers a shop window, which effectively communicates corporate vision both internally and outwards to external prospects and stakeholders. These vision statements can be core to your company’s content strategy.
“About 70% of workers don’t understand company’s vision at all. Not only is this bad for engagement but if an employee doesn’t understand the company vision, they likely don’t understand specific goals either. This makes it nigh on impossible to align their work with overall strategy.”
Biz community’s multi-industry B2B environment provides front-page distribution for branded content ensuring the window on your organization reputation stays polished and relevant, allowing it to embrace the new trends in business transparency and authenticity. Seven-day website front page, newsletter and mobile exposure across 19 industries in Africa is just the start of the journey for company news on Biz. With a vision statement, you are saying, “this is where we want to be, this is what you deserve to create”.
Your company thought leadership, opinion, white papers, branded content and event news distributed to our 490,000 readers, offer a vital window into the intellectual capital of our region for local, global and pan-African audiences.
Polish your company vision. Join over 400 top companies publishing in 19 industry sectors on Biz community 3 steps towards ‘glass boxing’ your company with a Biz Press Office
In an age of radical transparency, your internal culture is your brand. Time to take action!.
He premise is that up until recently most business operated with a black box mentality, expecting outsiders to believe whatever branding the company chose to paint on the outside of the box. “Glass box” thinking is a radical shift towards business transparency, whereby a company’s internal culture and processes are on show for all to see. The all-revealing glass box “Once, your internal corporate culture was just that: internal. But now that a business is a glass box, there’s no such thing as an ‘internal’ culture.”
Odgers Berndtson in sub-Saharan Africa recently shared on Biz community that “Today’s brands are under more scrutiny than ever before as the rise of radical transparency has catalyzed an irreversible move from an inscrutable black box to an all-revealing glass box model.”
The UK’s University of Law states “In the current age of transparency a positive internal culture of business is vital for growth and positive public image.”
How to showcase internal culture
According to Trendwatching.com in a culture-first approach, examining and improving internal culture and then telling the world via brand stories is the winning strategy to ensuring internal culture and processes become brand assets.
Global consultancy Refinerylab.com adds, “For a company used to competing in the market strictly on price or features, with little internal focus or cohesion, the idea that internal culture and processes are highly visible will be a very new one. But it will be a worthwhile process and add tremendous value if done correctly.”
“Fortune 500 companies lose roughly “$31.5 billion a year by failing to share knowledge,” Pamela Babcock SHRM.org.
Since 2001, Biz community, the indispensable B2B medium, anticipated the role of company culture as intellectual capital. Biz Press Offices are a “glass box” game changer offering a window into 18 industry communities, who daily publish their values, ethos, culture and processes, from Africa to the world.
3 steps towards “glass boxing” your company on Biz community
1. Step 1: Capitalise on culture Make assessing and redefining your company vision, mission statements and core value propositions a priority.
2. Step 2: Leadership Mentor and motivate by clarifying what your company stands for and communicating it internally and externally. Refresh, remind and reset stakeholders and teams to get buy-in to your strategic direction.
3. Step 3: What’s in the box? Maximize the value of these worthwhile cultural initiatives with a Biz Press Office, the essential display case for company ethos and culture, on the indispensable company B2B news medium in Africa.
Help grow the knowledge economy of African business. Join over 400 top companies glass box publishing in 18 industry sectors on Biz community.
Biz Press Office packages have been updated to offer even more exposure for your great brand content.