Can we get a brief profile and your designation in the organization?
I am Olalekan Oluyelu Olajide, Managing Partner/CEO of Bond and Templers. I joined Sharemind Lagos (An affiliate of Mindshare Global) as Head, OOH Planning & Buying and Nigeria Ambassador for GroupM, with diverse experience spanning Business Development, Client Services/Relations, Management and International Marketing, my specialities include; passion for leadership, International Marketing, Strategic Alliances and execution of Business contract, Client Services/Relationship, Business Management/Development Consultancy, and procurement.
I studied Finance at the University of Lagos, had my master in project Management and presently undergoing my Executive MBA from Metropolitan School of Business & Management, U.K. I’m a member to various professional bodies which includes; Project Management Institute (PMI), International Marketing Association (IMA), Institute for the promotion of Business Enterprises (IPBE), Chartered Institute of Public Management (CIPM), Musical Society of Nigeria (MUSON), Advertising Practitioner Council of Nigeria (APCON). In June 2015, I was appointed as Nigeria Ambassador for Peace.
Tell us about BOND & TEMPLERS?
Bond & Templers is an unconventional marketing and media solutions provider with competences and focus on sub-Saharan and African markets. Our approach to business and diverse clientele made our work distinguish us as leaders in marketing communications services. We are an integrated brand innovation company. Our approach to media marketing puts your brand in the context of the market, consumer and touch points to give you a strong share of mind and increased bottom line. Using global best practices, tools and standards, we create, develop and execute sticky media & marketing communication solution. From content, context, platform to effect, we previously worked on variety of clients such as: The Coca-Cola Nigeria Company, GSK, Leadway Assurance, GTBank, First Bank, MTN, Globacom, Airtel, Guinness Nigeria, Oando Diamond Bank, Airtel Nigeria, Unilever PLC, Unity Bank, Zenith Bank, Fidelity Bank and many other local & International brands.
What aspect of marketing do you specialize in and have your strength?
Basically, we do Media Buying and planning.
How long have you been operating?
Bond and Templers started operating last year 2015 till date.
Can you tell us more about your services?
Our experience in the Nigerian and African media markets has given us the edge in media planning and buying across all media platforms like Outdoor, TV, Radio, Online marketing and Content marketing; where we develop contents to meet the best standards. We go the extra mile to giving brands the desired audience awareness and the best Return in Investment on their advertising spend.
Who are your target markets?
B2B Organizations.
What differentiates your products and services from others?
The Creativity and Packaging involved in our products and services stand out.
Tell us about your experiences so far in this field?
We have had opportunities to work with well Known local and international clients like, Leadway, Unilever, Campari, Johnson & Johnson (Savlon), GE and groupM which has made our one year experience the best.
If you have the chance to diversify, what will it be and why?
Garri Manufacturing. As an Ijebu Man, this has always been my childhood dream to own a refined garri making industry.
What are the challenges you encounter in operating in this business?
We have too many Players in the Industry. Power and Regulatory Bodies also pose quite a great deal of challenges to business.
Is there anything you want to say to your prospective clients and our lovely readers?
A Strategic mindset will inspire you to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of. The biggest obstacles in our lives are the barriers our mind creates.